Shopify stores that look designed.Not assembled.
I design the store to feel like the brand. Not just function like a store.
The brand experience is original. The purchase flow stays proven and familiar.
The Work
Every store starts with the brand, not a template. The design is original. The purchase flow stays familiar.
Women's skincare
Live Shopify preview
Palm Pop
Palm Pop is glow-forward, ingredient-obsessed skincare. The store needed to feel like that: clinical but warm, information-rich without being sterile. Every layout decision started with one question — does this feel like Palm Pop?
Deliverables
- Ritualized product page flow
- Ingredient-forward visual hierarchy
- Soft-launch capture moment
All-weather outdoor
Live Shopify preview
Kinex
Kinex sells outerwear built for harsh conditions. The store needed that same authority: spec-driven, confident, built to perform. Browsing the collection should feel like gearing up, not shopping a catalog.
Deliverables
- Performance-driven visual hierarchy
- Material + durability storytelling
- Filtered browsing experience
Fashion
Live Shopify preview
Still
Still is a pared-back fashion label with an editorial eye. The store needed that restraint: quiet typography, editorial pacing, and layouts that keep the clothing front and center instead of competing with it.
Deliverables
- Lookbook-to-product experience
- High-touch typographic system
- Split-view product layouts
How This Works
No surprises. You'll always know what's happening, what I need from you, and what's next.
- 01 Align
Goals, brand identity, and what makes your thing feel like your thing. This is the most important step. I'm not just collecting assets — I'm learning the brand so every design decision that follows comes from the right place.
- 02 Direction
First visual pass you can actually react to. Not a mood board. A real design.
- 03 Build
Consistent pages and components come together. You see progress weekly.
- 04 Polish + QA
Mobile, details, edge cases. The stuff that separates good from great.
- 05 Launch + Handoff
Clean rollout. Handoff notes so you can make edits without calling me.
Throughout
Clear timelines, weekly updates, a single feedback hub, and a launch checklist you'll actually use.
Services
Every package starts with understanding your brand and ends with a store that feels like an extension of it. Three tiers, based on where you are and how deep you need to go.
Starter tier
Launch Package
A focused Shopify launch build for brands that need the key storefront pages polished without committing to a full custom system on day one.
- Homepage + core templates
- Mobile responsive build
- Two revision rounds
- 14-day post-launch support
Growth tier
Custom Shopify Theme Design
A full custom Shopify storefront for DTC brands that need the whole store to feel designed, not pieced together from theme defaults.
- Full theme build
- Micro-interactions + cart polish
- Three revision rounds
- 30-day support
Premium tier
Advanced Shopify Theme Development
A custom Shopify build for brands that need the visual system and the deeper engineering, not just a refined storefront surface.
- Advanced functionality
- Performance audit
- Four revision rounds
- 60-day support
What clients say
Feedback from creative directors and brand leaders I've worked with.
“You crushed this! Can’t wait for more projects together.”
Creative Director
“We’re very pleased with your work overall and would not hesitate to hire you again or refer you to others.”
Director
“Thanks so much for your communication, it helps a lot.”
Creative Director
Questions I usually get
Clear answers upfront so you know what to expect before we start.
What do I need to bring, and what can you handle?
Theme builds assume you're bringing your own content: product visuals, copy, and a locked brand identity. If you're missing visuals, I also do high level digital visuals (including 3D work) and art direction. For copy and brand work, I'll point you to people I trust.
What's the difference between Custom Shopify Theme Design and Advanced Shopify Theme Development?
Custom Shopify Theme Design covers the full custom storefront. Advanced Shopify Theme Development is for stores that also need more complex functionality like bundles, subscriptions, configurators, or other flows that go beyond a standard e-commerce build.
Can we start with the Launch Package and expand later?
Yes. A lot of brands start with the Launch Package to get the store live, then come back for the full custom build once they know what's working.
What about support after the included window?
I offer ongoing support on a retainer basis. These themes are custom, and some features live outside the theme editor. If you plan to make regular updates and want the person who built it handling the parts that need code, that's an option.
Who's behind this
I'm Christopher. I design Shopify stores that actually feel like the brand behind them.
Art direction that ships.
Most Shopify developers come from development. I come from the music industry and visual arts: album campaigns, product launches, motion work, 3D renders. That background is exactly why I see what other developers don't. The brief was always "make this look undeniable" — and that's the same energy I bring to building stores.
Clients I've delivered for include Universal Music, Atlantic Records, Republic Records, Warner Records, AMC Shudder, Wolf and Shepherd, and Whop.com.
I lead design and UX, then build the theme with AI-assisted speed. When a feature needs deep engineering, I bring in specialist partners. What ships is what matters.
Ready to start?
If your current store looks like every other Shopify store, or you're worried a new one will, let's talk. I'll learn about your business, you'll learn about the process, and we'll figure out if it's a fit.